It’s Goode is a Black owned creative consulting agency based out of Oakland, California founded by Erinnicole Goodwin . With her partner, Desiree Olavarrieta, they have over a decade of fashion industry experience. Collectively, they have collegiate degrees in visual communication and apparel industry management.
The duo specialize in clothing design, styling, image and brand development. Their vision is rooted in the intersection of sports, fashion and culture. It’s driven by the belief that clothing is a language that can be used to amplify the voices of all through intentional creative expression.
The company’s unique approach to fashion and visual storytelling, has been instrumental in developing the image of some of most elite athletes in sports today including Damian Lillard, Aaron Judge and DeMar DeRozan.
They’ve consulted on campaigns for multi-million dollar companies such as Gatorade, Tissot, Bose, Oakley, Adidas, Modelo, ESPN and Panini. Their work has been featured in numerous publications including Vogue Australia, Ebony, Rolling Stone, USA Today and High Snobiety. Their portfolio also includes work with DJ Khaled, Steph Curry, Mara Akil, Stevie Wonder and countless other influential figures in the entertainment industry.
With an extensive network and diversified skillset, Its Goode is a creative powerhouse.
